Species At Risk
Creatures at Risk is an awareness-driven visual identity project that addresses the growing issue of ocean pollution and its effects on marine wildlife. Through an educational and campaign-based approach, the project highlights the vulnerability of species impacted by human waste and environmental neglect.
The visual system uses ocean-inspired colour palettes, strong typographic hierarchy, and illustrative imagery to communicate information in a clear and accessible way. By balancing educational content with engaging visuals, the design encourages viewers to reflect on their relationship with the environment and the consequences of pollution on marine ecosystems. The project demonstrates how graphic design can be used as a medium for advocacy, awareness, and social impact.
